Content marketing ROI can be a fuzzy topic. Its long-term purpose and indirect nature can make it difficult to link a company's costs and revenues. This leads many people phone number list to undervalue content marketing or view it as a waste phone number list of resources. They struggle to spend time and money without revenue numbers to back them up. On the other hand, some companies invest money in the phone number list wrong strategies because everyone tells them “content is king”, but they don't really know what kind of content they should be producing.
For example, Coca-Cola's "Share-A-Coke" campaign was a creative form of content marketing aimed at encouraging their phone number list customers to generate and share their own content. It has been extremely effective in increasing conglomerates' already massive sales by 2% and helping them achieve a second marketing goal – to engage with phone number list customers and deepen their relationship. But when was the last time you saw a Coca-Cola blog post (yeah, that's actually the phone number list second hit on Google for “Coca Cola blog”) in your feed sure they have one . But they identified the ROI of different phone number list content opportunities and budgeted accordingly.
So you know how to set up an epic phone number list content strategy . But due to its broad and hard-to-measure impact, many business leaders are skeptical when their marketing teams or contractors insist on allocating more resources phone number list to content marketing. Most other areas of business, heck, even most other areas of marketing are much easier to express in numbers. We spent X, we earned Y. The return on investment is simple. So why should they increase your budget when Jake from sales has a successful direct sales campaign in full swing and is asking phone number list to hire another sales rep with the same money?
You may not be able to quantify all the phone number list benefits of content marketing and that's okay. Jake also can't quantify all the benefits of his proposal. But he has numbers. You need numbers. Today I'm going to show you how you can break down your phone number list content marketing efforts to win over managers and customers. To help them understand your value.
What is ROI?
With content marketing, some of that return can be hard to track. It's hard to show all the phone number list ways quality content can increase profits, but you need to quantify what you can. This can be really frustrating for writers and phone number list marketers because we all know how valuable it can be. In fact, Demand Metric found that, on average, acquiring leads with content costs 62% less than traditional marketing . In other words, dollar-for-dollar content generates nearly 3x more leads.