Step : the middle of the funnel…again ok. We have built an audience. We have engaged the audience. Now what? Well. Remember that we dont own the audience. Facebook can change their algorithm at any time (although they are b2c email list aligned with the best interests of the advertisers). Now is the perfect time to start building your email list. Its also great to have touch points with your audience on multiple platforms and email performs as well. Facebook is an amazing platform to build your email list. Its very scalable & extremely effective. b2c email list There are usually two main strategies implemented here to make the email acquisition strategy as effective as possible:
The viral promotion the opt-in offer the viral promotion – this is a strategy that involves a significant giveaway that ensures those that enter are potential customers. If you are a bike store. You can give away a helmet or b2c email list bike gear. It can get a little trickier if you are in a services business like an accountant so you may have to b2c email list get creative. Perhaps b2c email list giving away a business book pack or seminar tickets. The viralsecret – its always better to have a way to encourage those that enter to share. Which is why you build a viral thank you page where the entrants can invite friends to win either more entries or more prizes.
We find that this viral element on average increases the number of entries by ! The opt-in offer – this is simply a free giveawayin exchange for an email and it can come in many forms. Webinars. E-books. Free samples. Audio clips. Video b2c email list series. Content extensions. Seminars & more. Find something that is providing value to the audience b2c email list and also suggests that they could be a potential buyer of your product. For example a scarf company may giveaway a book on different ways to wear your scarf this summer and an accountant may giveaway tips to minimize your tax leading up to the end of the financial year.