Website Clicks or Conversion This way you will see how many people click through to view your content after reading your headline. Content Marketing Remarketing You can also use remarketing to boost your content marketing efforts. Although it's a stretch to call it remarketing much of what we're about to discuss is very similar to remarketing. In any case there are several ways to achieve this. One strategy is to install Pixel Facebook which keeps track of what content people are viewing on your site. This allows you to create Custom Audience configured selective audience.
It consists of people who have visited your site in the past. When you've written a new blog post run a Facebook ad with Custom Audience. In this case you can quickly ensure the active interaction of the content. It can also improve organic reach. The fact that you are running these ads targeting people who have Specific Database previously visited your site ensures that you are promoting your content to the people who are interested. Another strategy is to promote Content Updates or Whitepapers to those who have read some of the content on your site but have not subscribed to your mailing list.
This will allow you to better monetize your site as you will be able to get more people into the funnel. It will also improve the interaction between future pieces of content as you can email the list every time new content is published. You can also use the methods above to run targeted PPC ads on multiple platforms at the same time. For example you can advertise on LinkedIn and use the Facebook Pixel to track customers as soon as they land on your site. After that you can advertise individually at a lower cost on Facebook for PPC . Consider installing a Facebook Pixel even if you're running LinkedIn ads. Alternatively you can use a remarketing strategy to let people know about other pieces of content they might be interested in after they've already read something on your blog.