Lies in its ability to put itself in the shoes of its customers, to understand them and offer them a tailored product. Wal-Mart stands out for acting as a neighborhood store, despite being a large multinational; customers sincerely appreciate this closeness and personal treatment. In both Yahoo and eBay, the agility of response and the degree of interaction with its users stand out. This study was also carried out internationally, including other countries such as Mexico, Brazil, Argentina, Canada, China, Germany, the United Kingdom and France. In all of them Google dominates, a fact that confirms the high penetration of the brand and its high degree of influence at a global level. The rest of the companies that appear in the Top 10 of the most influential companies globally are Microsoft, Apple, Facebook, Visa, Coca Cola, Samsung, YouTube, MasterCard and Procter & Gamble. Companies.
The list recognizes the technology company Sony Computers as the company that has best known how to harmonize the value of creativity with a responsible message aimed at the youngest public in its communication . This has been thanks, among other things, to its recent “ I like to play ” PlayStation campaign. In which the brand insists on the idea Gmail Email List of the importance of children playing with their parents . After Sony Computer , it is closely followed by Coca Cola , which continues to bet on communication that is very close to the world of young people and adolescents about their tastes, concerns and problems. In third place and very close to second is Danone , a brand concerned about good nutrition and that, thanks to its campaign " Manifesto: Dear Parents ", has gone from strictly rational communication to caring for the message.
This time the brand has addressed the problem of the crisis and the particular vision of children, appealing for the first time in a long time to emotional communication . After the podium of the first three we find brands of different sizes and sectors, but with a common denominator in all of them that allows them to be present in "El Chupete Top ten", a creative and responsible communication. Within this group we find ourselves in order of appearance with brands such as the Hasbro toy store; hygiene products firm Arbora Ausonia ; the company specialized in children's products Mothercare , the TV channels Nickleodeon, Disney Channel , and the food companies Campofrio and SOS Cuetara. In the 8 years that the El Chupete Festival has been in existence , more than 110 brands have received awards that have worked, and continue to do so, to offer a consistent message to the smallest audience.