Statistics pages list facts and figures about a particular thing. They often attract backlinks because those searching Google for statistics tend to be bloggers and journalists looking for sources for their articles.
For that reason, publishing a list of curated statistics related to what you sell is a simple way to attract relevant backlinks to your site.
How to do it
You first need to find what kind of statistics people are searching for. You can do this in Ahrefs’ Keywords Explorer. Just enter keywords related to your business, go to the Matching terms report, then add words like “statistics,” “stats,” “facts,” and “figures” to the “Include” filter.
For example, if we sell smart home products, we can enter keywords like “smart home,” “smart bulbs,” and “home automation.”
Searching for keywords related to home automation in Keywords Explorer
Then we’ll go to the Matching terms report, add our modifiers to the “Include” filter, select “Any word,” and hit “Apply.”
Filtering for keywords related to statistics and facts
It looks like “smart home statistics” is the obvious choice for a statistics page.
Keyword "smart home statistics" is the best fit
Before settling on a topic, hit the SERP caret whatsapp number list to see the top-ranking pages. Ideally, you want to see many backlinks to them. This shows people are indeed searching for statistics to include in their articles.
The search results for "smart home statistics" have lots of backlinks
It’s then simply a case of creating your own statistics page and doing outreach for backlinks.
We did this for our SEO statistics page and built 37 backlinks. (If you want to know how and follow along, we documented the process step by step in our link building case study.)
After this, you can use the middleman method to send some of that “link equity” to the pages that matter.
Final thoughts
Building links to e-commerce sites is hard. It’s usually easier to build links to your homepage or content than to your product pages themselves and then direct link equity to the pages that matter with internal links.
Got questions? Ping me on Twitter.