Of the influence of mobile phones on Social Media It is important that small businesses also work to become visible through mobile devices Tags social media mobile marketing SMEs read later favorites Digital Marketing Courses Digital Marketing programmatic Mobile is becoming more and more important in our lives. According to the Nielsen and ComsCore report, approximately 40% of our online browsing time is spent on mobile devices. This implies new habits, behavior patterns and needs on the part of users, and that not only companies but also SMEs have to assume and take into account when designing their Social Media strategy. Half of the traffic recorded by Facebook pages comes from mobile devices 87% of Twitter users who access through their smartphone are significantly more active on this social network, consulting their profile several times a day.
YouTube is the social network with the highest mobile traffic, as well as the second most important website for mobile users, only surpassed by Google. Third place is held by Facebook. According to Danielle Cormier, Social Media Specialist at Constant Canadian Hospitals Email List Contact, these are the main keys for small businesses to consider about the influence of mobile devices on Social Media: The mobile is with users at all times, it is a very useful tool in many aspects: it favors instant communication, allows constant interconnectivity and is an important source of information and entertainment.
Mobile users turn to it to check their email account, use applications to find out the weather or the latest sports results; they interact with their friends through social networks and, of course, they look for information about what they need at any given moment. For this reason, it is important that small businesses work to become visible through mobile devices, bringing their local establishment closer, launching their geolocated promotions, optimizing their site for search engines or geopositioning their business. In addition to achieving greater notoriety on social networks, developing an adequate online presence and creating a community around your service or company.