The highlights show the number of total likes, comments Phone Number List and shares in the last 30 days, as well as the percentage change from the previous 30 days. Follower analytics These metrics highlight who is interacting with your page content Phone Number List and updates. Knowing more about followers can help you create content that speaks directly to your audience, improving engagement and increasing traffic. LinkedIn shows you this data Phone Number List based on your followers’ location, job, seniority, industry they work in and company size. (Find out more about important LinkedIn demographics here.) Visitor analytics These are very similar to follower analytics.
These numbers show you who is coming to your page, but Phone Number List aren’t loyal followers of your brand on LinkedIn — yet! In other words, having demographic data showing who is visiting your page can help your brand spot patterns and tailor its Phone Number List updates to those visitors. That could result in visitors converting to new followers, increasing social engagement. Using a scheduling tool like Hootsuite is one way to reach those new audiences. When you track LinkedIn analytics to determine which posts are performing best, you can use Hootsuite to promote them as sponsored content.
Here’s how promoting content on Hootsuite Phone Number List works for LinkedIn and Facebook: Employee advocacy analytics According to LinkedIn Help, employee advocacy analytics “provide page admins of a LinkedIn Page the opportunity to Phone Number List gauge trends in employee and member engagement with content recommended to employees on the My Company tab.” This includes metrics like the number of recommendations made for Phone Number List employees connected to your brand’s LinkedIn page and the number of comments by LinkedIn members on employee posts. Talent brand analytics These metrics are available to super admins managing LinkedIn Career Pages.